RECENT INSIGHTS
Say hello to the 800 lb primate Leaders at DMOs have a TripAdvisor problem. Namely, What To Do About TripAdvisor. Strong annual growth and $1.25+ billion in revenue commands our attention, as does TripAdvisor’s 455 million average monthly unique visitors and its $620+ million annual ad spend. But perhaps the most telling stat about the […]
Generation Z doesn’t like you Generation Z – loosely defined as people born between 1995 and 2010 – isn’t interested in your marketing program. Nor are they interested in your “Values” or your Facebook page, which to them is dead as disco. If they want to learn about you, they’ll look at YouTube. Once they’re […]