Understanding online degree-seekers We recently conducted a research study of student personas for a leading, nonprofit, online college headquartered in the northeast (formerly part of the SUNY system). The results reveal 8 distinct types of online students (which scale up to larger groups of potential students), each with differentiating life challenges and personal characteristics. While […]
Think small picture: The migration to mobile Even though desktop and laptop sessions still account for the majority of actual travel bookings, mobile bookings are constantly on the rise. So yes, of course, mobile access to brand content should still be front and center in any destination marketing brand discussion of next year’s budget. Here […]
The rise of healthcare ratings and rankings US News & World Report was losing money. In 2006, 07, and 08, the center-right Washington-based magazine saw dwindling circulation (less than half of what it had been 10 years earlier) and ad sales (also down 50%) across all its media. And what saved the publication and the […]