RECENT INSIGHTS
To B2B or not to B2B: That is the question Many boating brands that sell to consumers as well as other businesses still feel like they’re facing an existential crisis: Are we primarily a B2B brand or a B2C brand? Our view: It’s a false choice. The idea that commercial-industrial brands should have fundamentally different […]
The convergence of Gen Y and Z and the new job market. The idea of apprenticeship is an old one. The word alone takes you back to the days when the objective of an education was not a test score, but mastery of a process and pride in the outcome. It’s a concept that both […]
As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]