Thinking

RECENT INSIGHTS

Boat Brands Have An Identity Crisis blog image

Boat Brands Have An Identity Crisis

Posted on

To B2B or not to B2B: That is the question Many boating brands that sell to consumers as well as other businesses still feel like they’re facing an existential crisis: Are we primarily a B2B brand or a B2C brand? Our view: It’s a false choice. The idea that commercial-industrial brands should have fundamentally different […]

Read the full article 

The Small Batch Hospital: A Marketing Perspective blog image

The Small Batch Hospital: A Marketing Perspective

Posted on

As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]

Read the full article