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Focus groups face their fate. Zoom takes off. blog image

Focus groups face their fate. Zoom takes off.

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Approximate reading time: 2.5 minutes Michael Vigeant is the CEO of Great Blue research. He’s a 25-year veteran of consumer and B2B research and a longtime ally of drinkcaffeine. He knows things. That’s why we interviewed him. DC: What should brands know about research right now? A: Research is not an external function or luxury. […]

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