- Service List
- Brand Identity & Message
- Strategic Planning
- Media Planning
- B2B Channel Development
- Creative Advertising
- Website Design
Bradley is literally surrounded by hungry competitors. There are the metro-NYC airports that lure away state residents in Fairfield County. There are Logan Airport in Boston and TF Green Airport in Providence. But with a growing list of daily nonstop flights and international service, the airport is positioned to compete as a fast, friendly, easygoing alternative. All BDL needed to take off was the right marketing mix.
Strategic media planning and buying. An integrated, online/offline media plan made the most of BDL’s budget and enabled the airport to fight for market share on multiple fronts.
Television and radio advertising. Fast, fun 30-second spots highlight the airport’s easygoing, consumer-friendly nature.
Billboards. Key messages regarding daily destinations – critical for catalyzing consumer and business travel.
Print advertising. Targeted print ads in consumer and B2B media remind people of the airport’s identity as a consumer-friendly experience.
Digital advertising. Geo-targeted display ads reach into key travel markets at peak travel times to advise air passengers of BDL as an option.
Ranked in the
top 50 airports
Careful media planning resulted in a 20% value-add to the airport’s paid media presence.