- Service List
- Content strategy
- Website Design & Development
Excelsior College (formerly part of the SUNY system) wants to compete with name brand online universities: Kaplan, Devry, SNH and company. Doing so means creating a website that serves multiple persona groups with equal ease, speed, and sophistication – all while maintaining a brand message that resonates across all audiences. Our work put Excelsior on course.
Information Architecture that meets users at their level. Excelsior’s site IA positions most-demanded content forward, and keeps the user moving into the application process.
Migration to a single CMS platform. Multiple Excelsior digital assets are now consolidated in a single platform, which places the desired amount of site management in the hands of the client.
Persona research. Qualitative study drew distinct lines between Excelsior persona types: Current servicemen and women, Veterans, Lapsed Learners, Busy Moms, Aging Intellectuals, and one group we called Misfit Toys.
A branded website. The new site balances the technical and functional dimension of online education with a human element that speaks to the need for advancement.
SEO. The Excelsior site is designed to maximize SEO across all content categories.
An open door.
Potential Excelsior students can access what they need with speed.
A mobile experience.
A responsive site that meets the individual wherever they are.
With a site worthy of the best in its category, Excelsior is positioned to compete versus name-brand competitors.