SeniorBridge Hero

Building a home


in eldercare

The client:

SeniorBridge Logo

Services:

Service List
Research
Content strategy
Website Design & Development
SEM & Analytics

The story:

SeniorBridge is one of the nation’s leading players in the highly competitive field of in-home care for extremely needy people. That’s why Humana bought SeniorBridge – and allowed the brand to continue on its path. Our work involves managing the SeniorBridge website so that it continues to consolidate its brand, position its core services, and attract caregivers and care receivers.

SeniorBridge Site

The solutions:

IA/Content strategy. We kept the information architecture cleanly defined, with easily understood drop down menus that are minimally invasive to the UX.

Design. The SeniorBridge site is clinical without being cold. Language is easy to read. Information is easily viewable. The experience is easygoing and inviting – ideal for users who are facing difficult, life-changing questions.

Content tools. A Risk of Hospitalization Quiz helps seniors assess their risk, and helps them plan to stay in their home. Tools for Caregivers deliver value for adult children who are caring for ill parents. A Contact Form prequalifies leads as high priority inquiry vs lower priority, so SeniorBridge can take immediate action when the situation requires it.

Digital marketing. We created a geo-targeted (NY and NJ primarily) PPC program that entered this expensive DMA as inexpensively as possible. PPC ads linked to unique landing pages for each market.

New market development. Research and digital marketing enabled us to pinpoint 3 opportunity markets outside of the client’s home turf of the northeast U.S: Scottsdale AZ, Greater-Orlando, and Charlotte NC. This allows SeniorBridge to develop new markets in a measured, controlled way – with measurable results.

Key results:

95%

increase in CTR via PPC

79% increase

in qualified leads

25%+ close rate

on leads generated.