COVID
The client:
Services:
- Service List
- Creative content
- Persona development
- Media consulting
- Translation
- Analytics
The story:
During the onset of the pandemic, we worked directly with Governor Lamont’s office to develop and distribute statewide advertising messages to raise public awareness of COVID and direct people to the key actions needed to reduce the harm of the pandemic. The COVID campaign was rendered in English and Spanish.
The solutions:
Digital ads. Creative messages were designed and written for mobile distribution. All messages were rendered in English and Spanish.
Transit ads. To reach at-risk populations, content was designed for urban transit platforms such as buses and billboards.
Direct distribution. Elements such as stickers and door hangers were produced to spread news about COVID prevention and symptoms faster than the spread of the illness.
Key results:
Top 12
CT has ranked in the top 10 states for overall Public Health during COVID
Top 8
CT has ranked in the top 8 states for Social Well Being during COVID
