A fast way to jumpstart better website content
Get a strategic communications upgrade that enables CHCs to perform like competitive health systems
THE PROBLEM:
CHC communications content is homogenous. The images, messages, and websites all look and sound and function the same way.
THE SOLUTION:
A CHC Tune-up program to articulate a clear positioning, strengthen the message, and build a website that turns traffic into transactions.
CONTEXT
Competitive health systems have one thing in common
They consistently reinforce their brand positioning, visual identity, and website performance. This is how they maintain differentiation, engage their communities, and optimize online conversion.
This easy, concise process will lead you through the necessary steps to tune-up your CHC’s look, message, and website conversion.
What The Community Health Center Tune-up includes:
- Stakeholder Research: An in-depth input session with key stakeholders to gather input on your CHC’s core user groups, values, points of difference, and value proposition
- A Positioning Statement presentation of options based on the input
- A Message Map showing key messages for all audiences
- Message Boards that combine messages and images to bring the positioning to life
- A Website Audit that pinpoints the most critical places where users need make decisions, take action, and move forward to complete transactions
How much does it cost?
- The Community Health Center Tune-up costs $5000.00
- Payable in 2 installments
- 2nd installment contingent on your satisfaction
How long will it take to complete?
- 4-6 weeks is the average project duration, from start of work to delivery of files.
- Subject to client availability
Questions?
If you’re interested but have questions, contact Bill Mulligan, at [email protected].
He and the drinkcaffeine team will be happy to discuss if the CHC Tune-up is right for you.
About drinkcaffeine
- A leading healthcare marketing agency
- Serving national, regional and local healthcare clients
- Extensive service to CHCs
- Experts in positioning for health systems, non-profits, and state population health programs.
It’s time to tune-up your CHC’s performance
Schedule a kickoff meeting