Your brand needs to look its best, even virtually.

As video conferencing has become a primary means of communication, there’s a new space ready for branding. And it’s right behind you.

Zoom Virtual Backgrounds are useful for a number of reasons. They can increase a sense of professionalism, block out distractions (or messes!), and work as an icebreaker.

Here are a few things to keep in mind when creating your virtual background:

  1. Sizing. Zoom recommends a 16:9 aspect ratio on virtual backgrounds (so no vertical photos). Your best bet is to use JPEG or PNG that’s 1920px by 1080px. The maximum file size is 5MB.
  2. Design. Avoid solid colors, especially white. The clipping process isn’t always perfect and can be very visible and distracting on solid color backgrounds. Instead use gradients, textures, photos, or illustrations to hide these imperfections.
  3. Logo Placement. It’s tempting to slap a huge logo across the entire background, but remember: you’re sitting in the middle of it. Keeping your logo on the smaller side and relegated to the top left or right-hand corner will ensure that it remains visible, as will you.
  4. Screen Mirroring. Make sure that if you’re using an image that has text, that you uncheck the “Mirror my video” box in the Virtual Background settings.

Finally, placing a light in front of you will keep you from literally looking like you’re in the dark and give you a more professional appearance.

There’s no such thing as a small branding opportunity for schools, and Zoom backgrounds are a great example. If you agree, let’s share a beverage and a conversation (virtually of course).