Thinking

RECENT INSIGHTS

Waste in Marketing blog image

Waste in Marketing

Posted on

Marketers wake up to the pain of misspent resources A really disturbing recent study of 1000+ EU marketers reported that, on average, they waste 26% of their annual budget on “the wrong channels or strategies.” In other words, more than a quarter of their budget is gone and unrecoverable. In four years time, an entire […]

Read the full article 

Facebook agrees: Quality > Quantity blog image

Facebook agrees: Quality > Quantity

Posted on

It’s as if Facebook listened to a focus group of marketers complaining about ad targeting: “It’s getting brutal….social makes it harder, not easier….my dollars are already stretched too thin….how can I be sure I’m reaching the right people….and how do I know I’m spending in the right places?” And then, Facebook looked deeply into its […]

Read the full article 

Death to Slogans! blog image

Death to Slogans!

Posted on

Taglines: Still tagging along You might think that the transparency created by digital communications between consumers and brands would make advertisers stop cranking out empty taglines. After all, if “advertising” is a conversation that unfolds gradually, why start it out (or punctuate it) with a chest-thumping, self-congratulatory catchphrase? Yet the tagline lives on. Caution: Handle […]

Read the full article 

Headline Psychology for Women 101 blog image

Headline Psychology for Women 101

Posted on

Headlines still lead the way. You’re revamping your website. Or posting on social media. Or maybe you’re writing a blog or creating an email subject line. It doesn’t matter what the medium is, the message is what matters. And it all comes down to the headline, which is how consumers determine if your content is […]

Read the full article