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The pandemic is creating new opportunities for mental and behavioral health blog image

The pandemic is creating new opportunities for mental and behavioral health

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Approximate reading time: 3 minutes Before the pandemic, mental and behavioral health was suffering from some all-too-familiar symptoms: misunderstood, marginalized, and stigmatized. A 2019 quantitative mental health perception study had this rather eyebrow-raising McNugget: “one in four U.S. adults did not believe depression, anxiety, substance use, eating disorders, or autism were a form of mental […]

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Focus groups face their fate. Zoom takes off. blog image

Focus groups face their fate. Zoom takes off.

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Approximate reading time: 2.5 minutes Michael Vigeant is the CEO of Great Blue research. He’s a 25-year veteran of consumer and B2B research and a longtime ally of drinkcaffeine. He knows things. That’s why we interviewed him. DC: What should brands know about research right now? A: Research is not an external function or luxury. […]

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Humanity & Healthcare Marketing 2020 blog image

Humanity & Healthcare Marketing 2020

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Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]

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The Small Batch Hospital: A Marketing Perspective blog image

The Small Batch Hospital: A Marketing Perspective

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As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]

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