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RECENT INSIGHTS

Understanding and anticipating the emotional needs of healthcare consumers blog image

Understanding and anticipating the emotional needs of healthcare consumers

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A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]

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Fact: CHC Websites are slow blog image

Fact: CHC Websites are slow

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Standing by: CHC websites are usually very slow Out of the CHC websites surveyed   67% Load in 6.0 seconds or more   27%  Load in 3.5 – 5.5 seconds   6%  Load in 0 – 3.0 seconds 3 Things to Know: Speed matters. More than 50% of people leave a page when it takes […]

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Insight 3: People are ready for the assimilation of physical and mental healthcare blog image

Insight 3: People are ready for the assimilation of physical and mental healthcare

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More than 92% of consumers see the importance of merging physical and mental healthcare The statement we tested: “It’s important for healthcare systems to merge physical and mental health care.”   60.6% Strongly Agree32.8% Agree3.6% Disagree1.0% Strongly Disagree2.0% Don’t Know NOTE: Nearly twice as many respondents “Strongly Agree” than “Agree” For consideration: Consolidated Health Assessment […]

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4 Ways for Marketers to Handle the Madness blog image

4 Ways for Marketers to Handle the Madness

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Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]

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Insight 2: People don’t understand “Behavioral” vs “Mental” health blog image

Insight 2: People don’t understand “Behavioral” vs “Mental” health

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There is confusion and disagreement about “Behavioral” vs “Mental” health The statement we tested: “The term “behavioral health” means the same thing as “mental health.”   23.5% Strongly Agree25.8% Agree33.4% Disagree5.6% Strongly Disagree11.3% Don’t Know The terms “behavioral health” and “mental health” are often used interchangeably, although behavioral health is understood to be the broader […]

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Fact: CHC websites often lack provider info blog image

Fact: CHC websites often lack provider info

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Invisible Providers:  CHC websites don’t share provider information   56% of CHC websites have provider info   44%  Do not have any provider information 3 Things to Know: Provider bios drive patient engagement. The Journal of Medical Internet Research reported that short provider video segments improved appointment bookings and counteracted negative provider reviews because the content […]

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