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5 tips for handling vaccine hesitancy blog image

5 tips for handling vaccine hesitancy

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Fear of vaccines is old. How old? “The Dangerous and Sinful Practice of Inoculation” was the topic of a 1772 sermon delivered in England by Reverend Edmund Massey. So do the math: That’s almost 250 years of anti-vaxxer rhetoric. Despite the tenacity of the anti-vax movement, it remains the case that herd immunity for highly […]

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3 ways marketing can help shift the healthcare payer mix blog image

3 ways marketing can help shift the healthcare payer mix

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Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]

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Vaccines are here. blog image

Vaccines are here.

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The public has questions. Here’s how to answer them. Healthcare communications people? Your next challenge is here to see you. Public-facing content regarding COVID vaccines is the next leg of the journey for healthcare communicators at the regional level, even as the pandemic continues its national (and global) system-wide impact on healthcare. Before the task […]

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The pandemic is creating new opportunities for mental and behavioral health blog image

The pandemic is creating new opportunities for mental and behavioral health

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Approximate reading time: 3 minutes Before the pandemic, mental and behavioral health was suffering from some all-too-familiar symptoms: misunderstood, marginalized, and stigmatized. A 2019 quantitative mental health perception study had this rather eyebrow-raising McNugget: “one in four U.S. adults did not believe depression, anxiety, substance use, eating disorders, or autism were a form of mental […]

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Focus groups face their fate. Zoom takes off. blog image

Focus groups face their fate. Zoom takes off.

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Approximate reading time: 2.5 minutes Michael Vigeant is the CEO of Great Blue research. He’s a 25-year veteran of consumer and B2B research and a longtime ally of drinkcaffeine. He knows things. That’s why we interviewed him. DC: What should brands know about research right now? A: Research is not an external function or luxury. […]

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Humanity & Healthcare Marketing 2020 blog image

Humanity & Healthcare Marketing 2020

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Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]

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The Small Batch Hospital: A Marketing Perspective blog image

The Small Batch Hospital: A Marketing Perspective

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As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]

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