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Healthcare Employee Recruitment Step 5: Digital Outreach blog image

Healthcare Employee Recruitment Step 5: Digital Outreach

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It’s time to begin reaching specific potential employees with specific messages. Many healthcare organizations make the mistake of using one-size-fits-all messaging, rather than customizing messages to build meaningful connections and boost conversion. Digital media enables you to deliver highly targeted messages to prospective employees. Here’s a summary of how to take advantage of it. In […]

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Understanding and anticipating the emotional needs of healthcare consumers blog image

Understanding and anticipating the emotional needs of healthcare consumers

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A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]

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Healthcare Employee Recruitment Step 3: Targeting Strategies blog image

Healthcare Employee Recruitment Step 3: Targeting Strategies

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You’re ready to reach out to prospective employees. Here are some strategies to focus your outreach. 1. Mobilize current employees If carefully chosen, they hold great potential as recruiters, spokespersons, social media advocates, closers, and mentors. Actions: Initiate a bonus program for internal referrals of new employees. Bonuses ($1000 is typical), paid time off, trips, […]

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