RECENT INSIGHTS
They did it again Facebook, like it or not, has changed the way its news feed serves content to users. We all know the truth: Facebook was once viewed as a Mecca for brands – a way to sidestep traditional advertising, connect directly with consumers, and cultivate a dialogue that would ultimately catalyze sales. But […]
50 shades of gray The “Silver Tsunami” impact on health care is well documented – as is the fact that more than 75% of wealth in the US and the UK is owned by people age 65+ (globalchange.com). So why don’t healthcare marketers of senior-targeted services – home health, assisted living, and even skilled nursing facilities […]
The longstanding argument in accounting, law, financial, medical, and other professional services firms is that the company’s brand has to transcend the identity of any one person. Eponymous consumer brands like Gillette and Orville Redenbacher have invested big-time resources to emerge from the shadow of their originators, so professional services firms should do the same (right?) […]
Safety is lost at sea Looking at some of 2015’s Top Sportcruisers up to 45 feet, you see the usual suspects: Searay, Bavaria, Jeanneau, and so forth. Now go to their sites. What you don’t see is any message about safety. [Sorry Searay, all your safety links redirect to your home page.] It makes us […]
Thinking outside the backpack on “academic rigor” Schools have long been in a Greco-Roman wrestling match with the question of how to present academic rigor in their particular brand of education to the world. Cruise the websites of public or private learning institutions and you’ll see the term everywhere. Depending on the source, academic rigor […]
Price, performance, and perception. In our experience, those are the 3 criteria on which learning institutions are evaluated – by students, parents, consultants, counselors, and, well, everyone. To take our hypothesis out for a spin to see how it corners, we asked two panels of 12 undergrads – all majoring in Advertising and PR – […]
Twain, as usual, said it best: “Old habits can’t be thrown out the upstairs window,” said Mark Twain. “They have to be coaxed down the stairs one step at a time.” So it goes with website content management. Old habits (neglect being the #1 bad guy) die hard. So make 2016 the year that you […]