Thinking

RECENT INSIGHTS

The CHC Perception Vacuum: Part 4 blog image

The CHC Perception Vacuum: Part 4

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Insight 4: CHC providers are not viewed as being “more committed” A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. 42% disagree that CHC healthcare providers are “more […]

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The CHC Perception Vacuum: Part 3 blog image

The CHC Perception Vacuum: Part 3

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Insight 3: Many people think CHC care is limited compared to other health systems A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. Nearly 50% believe that CHCs […]

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The CHC Perception Vacuum: Part 2 blog image

The CHC Perception Vacuum: Part 2

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Insight 2: A majority of people associate CHCs with “poor people” A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. More than 50% agreed that CHCs serve […]

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The CHC Perception Vacuum: Part 1 blog image

The CHC Perception Vacuum: Part 1

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Insight 1: CHC quality perceptions are in flux A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. Nearly 30% of consumers are unsure about CHC quality The […]

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Are you referring to me? blog image

Are you referring to me?

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5 things to remember when growing a healthcare provider referral network Almost 30% of primary care visits will result in a referral, making provider referral programs a critical component of any healthcare delivery system’s marketing effort. But referrals are complicated, with several very important things at stake. One is the patient’s health, specifically the speed […]

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Examining Doctor Rating Websites blog image

Examining Doctor Rating Websites

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It’s not hard to locate content that critiques physician-rating websites (PRWs). They are often riddled with inaccuracies anonymously authored content, low quantities of reviews, and emotionally charged opinions from people who probably shouldn’t be allowed to review a toaster oven. The worst part of PRWs: The blending of doctor-related and staff-related review criteria. Healthgrades always […]

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How FQHCs can serve the mission and the margin blog image

How FQHCs can serve the mission and the margin

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If you’re a decision maker at an HRSA-funded Community Health Center, now is the time to consider all the ways to optimize American Rescue Plan resources, pursue population health, and run a business. Under present federal guidelines, COVID testing for vulnerable populations is reimbursed at $80 per test, while COVID vaccinationsare reimbursed at $40 for […]

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How to market elective surgeries blog image

How to market elective surgeries

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As recently as December of 2020 hospitals were still deferring elective surgeries due to upward-tilting COVID statistics. As an industry, reports Beckers Hospital Review, hospitals lost $22.3 billion in elective surgery revenue during the pandemic. Rural hospitals, already hurt by out-migration and starving for surgical revenue, are really feeling it. Elective surgeries account for a […]

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5 tips for handling vaccine hesitancy blog image

5 tips for handling vaccine hesitancy

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Fear of vaccines is old. How old? “The Dangerous and Sinful Practice of Inoculation” was the topic of a 1772 sermon delivered in England by Reverend Edmund Massey. So do the math: That’s almost 250 years of anti-vaxxer rhetoric. Despite the tenacity of the anti-vax movement, it remains the case that herd immunity for highly […]

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3 ways marketing can help shift the healthcare payer mix blog image

3 ways marketing can help shift the healthcare payer mix

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Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]

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