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RECENT INSIGHTS

Insight 3: People are ready for the assimilation of physical and mental healthcare blog image

Insight 3: People are ready for the assimilation of physical and mental healthcare

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More than 92% of consumers see the importance of merging physical and mental healthcare The statement we tested: “It’s important for healthcare systems to merge physical and mental health care.”   60.6% Strongly Agree32.8% Agree3.6% Disagree1.0% Strongly Disagree2.0% Don’t Know NOTE: Nearly twice as many respondents “Strongly Agree” than “Agree” For consideration: Consolidated Health Assessment […]

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Insight 2: People don’t understand “Behavioral” vs “Mental” health blog image

Insight 2: People don’t understand “Behavioral” vs “Mental” health

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There is confusion and disagreement about “Behavioral” vs “Mental” health The statement we tested: “The term “behavioral health” means the same thing as “mental health.”   23.5% Strongly Agree25.8% Agree33.4% Disagree5.6% Strongly Disagree11.3% Don’t Know The terms “behavioral health” and “mental health” are often used interchangeably, although behavioral health is understood to be the broader […]

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5 tips for handling vaccine hesitancy blog image

5 tips for handling vaccine hesitancy

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Fear of vaccines is old. How old? “The Dangerous and Sinful Practice of Inoculation” was the topic of a 1772 sermon delivered in England by Reverend Edmund Massey. So do the math: That’s almost 250 years of anti-vaxxer rhetoric. Despite the tenacity of the anti-vax movement, it remains the case that herd immunity for highly […]

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3 ways marketing can help shift the healthcare payer mix blog image

3 ways marketing can help shift the healthcare payer mix

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Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care. To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]

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The pandemic is creating new opportunities for mental and behavioral health blog image

The pandemic is creating new opportunities for mental and behavioral health

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Approximate reading time: 3 minutes Before the pandemic, mental and behavioral health was suffering from some all-too-familiar symptoms: misunderstood, marginalized, and stigmatized. A 2019 quantitative mental health perception study had this rather eyebrow-raising McNugget: “one in four U.S. adults did not believe depression, anxiety, substance use, eating disorders, or autism were a form of mental […]

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