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4 Ways to Explain the Patient-Centered Medical Home blog image

4 Ways to Explain the Patient-Centered Medical Home

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Most FQHC decision-makers agree that the Patient Centered Medical Home (PCMH) model is a good idea. No one can argue with its goals: Responsive, high-quality, cost-effective primary care that’s focused on the whole person. Coordinated and culturally aware. Lifelong in scope. Driven by data and accountability, with strong patient-provider relationships at its core. And PCMH […]

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Healthcare Employee Recruitment Step 6: Fulfillment Content blog image

Healthcare Employee Recruitment Step 6: Fulfillment Content

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When potential employees start looking at you, be ready with content that engages them. Prospective employees at all levels investigate job opportunities by looking for meaningful content: Videos, white papers, provider interviews, patient profiles, and more. In Step 6 we address content planning and strategy for the Persona targets you attract with your recruitment program. […]

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Healthcare Employee Recruitment Step 5: Digital Outreach blog image

Healthcare Employee Recruitment Step 5: Digital Outreach

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It’s time to begin reaching specific potential employees with specific messages. Many healthcare organizations make the mistake of using one-size-fits-all messaging, rather than customizing messages to build meaningful connections and boost conversion. Digital media enables you to deliver highly targeted messages to prospective employees. Here’s a summary of how to take advantage of it. In […]

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Understanding and anticipating the emotional needs of healthcare consumers blog image

Understanding and anticipating the emotional needs of healthcare consumers

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A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]

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Healthcare Employee Recruitment Step 4: Web Asset Development blog image

Healthcare Employee Recruitment Step 4: Web Asset Development

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Your digital recruitment efforts are ready to create an influx of new job candidates to your website. Here’s how to make sure they stick around. Strong recruitment outreach for healthcare employees depends equally strong web environments where prospects become applicants. Web asset development will create experiences that keep candidates engaged. 3 Actions: 1. Create custom […]

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