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RECENT INSIGHTS

Examining Doctor Rating Websites blog image

Examining Doctor Rating Websites

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It’s not hard to locate content that critiques physician-rating websites (PRWs). They are often riddled with inaccuracies anonymously authored content, low quantities of reviews, and emotionally charged opinions from people who probably shouldn’t be allowed to review a toaster oven. The worst part of PRWs: The blending of doctor-related and staff-related review criteria. Healthgrades always […]

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How FQHCs can serve the mission and the margin blog image

How FQHCs can serve the mission and the margin

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If you’re a decision maker at an HRSA-funded Community Health Center, now is the time to consider all the ways to optimize American Rescue Plan resources, pursue population health, and run a business. Under present federal guidelines, COVID testing for vulnerable populations is reimbursed at $80 per test, while COVID vaccinationsare reimbursed at $40 for […]

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How to market elective surgeries blog image

How to market elective surgeries

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As recently as December of 2020 hospitals were still deferring elective surgeries due to upward-tilting COVID statistics. As an industry, reports Beckers Hospital Review, hospitals lost $22.3 billion in elective surgery revenue during the pandemic. Rural hospitals, already hurt by out-migration and starving for surgical revenue, are really feeling it. Elective surgeries account for a […]

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5 tips for handling vaccine hesitancy blog image

5 tips for handling vaccine hesitancy

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Fear of vaccines is old. How old? “The Dangerous and Sinful Practice of Inoculation” was the topic of a 1772 sermon delivered in England by Reverend Edmund Massey. So do the math: That’s almost 250 years of anti-vaxxer rhetoric. Despite the tenacity of the anti-vax movement, it remains the case that herd immunity for highly […]

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3 ways marketing can help shift the healthcare payer mix blog image

3 ways marketing can help shift the healthcare payer mix

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Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]

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Vaccines are here. blog image

Vaccines are here.

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The public has questions. Here’s how to answer them. Healthcare communications people? Your next challenge is here to see you. Public-facing content regarding COVID vaccines is the next leg of the journey for healthcare communicators at the regional level, even as the pandemic continues its national (and global) system-wide impact on healthcare. Before the task […]

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