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4 Ways for Marketers to Handle the Madness blog image

4 Ways for Marketers to Handle the Madness

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Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]

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Fact: CHC websites often lack provider info blog image

Fact: CHC websites often lack provider info

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Invisible Providers:  CHC websites don’t share provider information   56% of CHC websites have provider info   44%  Do not have any provider information 3 Things to Know: Provider bios drive patient engagement. The Journal of Medical Internet Research reported that short provider video segments improved appointment bookings and counteracted negative provider reviews because the content […]

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Fact: CHCs live and die with WordPress blog image

Fact: CHCs live and die with WordPress

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WordPress: For better and worse 66% of CHCs have a WordPress site 32% Do not 5 Things to Know: WordPress does not cater to HIPAA compliance. Be careful with how contact forms are handled. We often recommend that our clients leverage HIPAA filters for forms to minimize risk of patient information accidentally being exposed. Don’t […]

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Healthcare Recruitment: Video Required blog image

Healthcare Recruitment: Video Required

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Healthcare needs qualified job applicants. Zoom can help. Let’s remember that healthcare faced a labor shortage before the pandemic. We know what happened next. As the healthcare workload intensified through COVID, many providers – especially at lower-wage levels – decided to bail out. This left the remaining workers to burn out. If you’re a healthcare […]

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