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RECENT INSIGHTS

The pandemic is creating new opportunities for mental and behavioral health blog image

The pandemic is creating new opportunities for mental and behavioral health

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Approximate reading time: 3 minutes Before the pandemic, mental and behavioral health was suffering from some all-too-familiar symptoms: misunderstood, marginalized, and stigmatized. A 2019 quantitative mental health perception study had this rather eyebrow-raising McNugget: “one in four U.S. adults did not believe depression, anxiety, substance use, eating disorders, or autism were a form of mental […]

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How CHCs can shift quality perceptions and compete for patients blog image

How CHCs can shift quality perceptions and compete for patients

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Approximate reading time: 2.5 minutes It’s been quite a ride for the Community Health Center. Since funding increased under the ACA, there’s evidence that the nation’s 1400 community health centers have upped their game. More are offering same-day appointments. There’s more off-hours medical consulting, more bilingual staff, and greater use of electronic health records to […]

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Focus groups face their fate. Zoom takes off. blog image

Focus groups face their fate. Zoom takes off.

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Approximate reading time: 2.5 minutes Michael Vigeant is the CEO of Great Blue research. He’s a 25-year veteran of consumer and B2B research and a longtime ally of drinkcaffeine. He knows things. That’s why we interviewed him. DC: What should brands know about research right now? A: Research is not an external function or luxury. […]

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As people work remotely, the demand for a new kind of occupational healthcare will rise blog image

As people work remotely, the demand for a new kind of occupational healthcare will rise

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Approximate reading time: 2.5 minutes Isolation. Communication problems. Eyestrain. Headaches. Back pain. Anxiety. Substance abuse. Stress. Who knew that working from home would actually increase the burnout rate among students and professionals? But here we are, facing a new set of vocational and educational challenges, which means a new set of opportunities for enterprising healthcare […]

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Humanity & Healthcare Marketing 2020 blog image

Humanity & Healthcare Marketing 2020

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Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]

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Knock, knock. blog image

Knock, knock.

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Who’s there? Someone entering your website. Someone entering my website who? Someone entering your website doesn’t use the home page. It’s no joke. While many marketers still think of their home page as the front door to their site (and, perhaps, the foyer), in reality visitors are getting more and more accustomed to entering sites […]

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Eyeflow: How do people scan your site? blog image

Eyeflow: How do people scan your site?

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It takes 1/5 of a second for someone to form an impression of your site. In another 2.6 seconds, they will have located the content that interests them. In that time span of 2.8 seconds the user has scanned the page, made some judgments, and is ready to move deeper into your site. Or move […]

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