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RECENT INSIGHTS

Waste in Marketing blog image

Waste in Marketing

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Marketers wake up to the pain of misspent resources A really disturbing recent study of 1000+ EU marketers reported that, on average, they waste 26% of their annual budget on “the wrong channels or strategies.” In other words, more than a quarter of their budget is gone and unrecoverable. In four years time, an entire […]

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Facebook agrees: Quality > Quantity blog image

Facebook agrees: Quality > Quantity

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It’s as if Facebook listened to a focus group of marketers complaining about ad targeting: “It’s getting brutal….social makes it harder, not easier….my dollars are already stretched too thin….how can I be sure I’m reaching the right people….and how do I know I’m spending in the right places?” And then, Facebook looked deeply into its […]

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How Eldercare Marketers Can Win Consumers blog image

How Eldercare Marketers Can Win Consumers

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50 shades of gray The “Silver Tsunami” impact on health care is well documented – as is the fact that more than 75% of wealth in the US and the UK is owned by people age 65+ (globalchange.com). So why don’t healthcare marketers of senior-targeted services – home health, assisted living, and even skilled nursing facilities […]

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