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RECENT INSIGHTS

Waste in Marketing blog image

Waste in Marketing

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Marketers wake up to the pain of misspent resources A really disturbing recent study of 1000+ EU marketers reported that, on average, they waste 26% of their annual budget on “the wrong channels or strategies.” In other words, more than a quarter of their budget is gone and unrecoverable. In four years time, an entire […]

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What happened to boat OEMs and safety? blog image

What happened to boat OEMs and safety?

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Safety is lost at sea Looking at some of 2015’s Top Sportcruisers up to 45 feet, you see the usual suspects: Searay, Bavaria, Jeanneau, and so forth. Now go to their sites. What you don’t see is any message about safety. [Sorry Searay, all your safety links redirect to your home page.] It makes us […]

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