RECENT INSIGHTS
Marketers wake up to the pain of misspent resources A really disturbing recent study of 1000+ EU marketers reported that, on average, they waste 26% of their annual budget on “the wrong channels or strategies.” In other words, more than a quarter of their budget is gone and unrecoverable. In four years time, an entire […]
If you’re a marketer in the boating industry the thought may have occurred to you that, for all its emphasis on product advancement, the sector as a whole is still stuck in the mud on some very important marketing issues. Here’s our 2 cents and nickel of advice. 1. Viewing the product as an end […]
Note to marketers who have been investing in Facebook: Fasten your safety belts.
When Google says something is the next big thing, we tend to listen. And Progressive Web Apps (or PWAs) are, in a word, it. If you missed this news and were absent the day they had the PWA meeting at work, here’s what you should know. The nutshell version. PWAs can be summed up as […]
Safety is lost at sea Looking at some of 2015’s Top Sportcruisers up to 45 feet, you see the usual suspects: Searay, Bavaria, Jeanneau, and so forth. Now go to their sites. What you don’t see is any message about safety. [Sorry Searay, all your safety links redirect to your home page.] It makes us […]