Thinking

RECENT INSIGHTS

Fact: CHC Websites are slow blog image

Fact: CHC Websites are slow

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Standing by: CHC websites are usually very slow Out of the CHC websites surveyed   67% Load in 6.0 seconds or more   27%  Load in 3.5 – 5.5 seconds   6%  Load in 0 – 3.0 seconds 3 Things to Know: Speed matters. More than 50% of people leave a page when it takes […]

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4 Ways for Marketers to Handle the Madness blog image

4 Ways for Marketers to Handle the Madness

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Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]

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Fact: CHC websites often lack provider info blog image

Fact: CHC websites often lack provider info

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Invisible Providers:  CHC websites don’t share provider information   56% of CHC websites have provider info   44%  Do not have any provider information 3 Things to Know: Provider bios drive patient engagement. The Journal of Medical Internet Research reported that short provider video segments improved appointment bookings and counteracted negative provider reviews because the content […]

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Fact: CHCs live and die with WordPress blog image

Fact: CHCs live and die with WordPress

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WordPress: For better and worse 66% of CHCs have a WordPress site 32% Do not 5 Things to Know: WordPress does not cater to HIPAA compliance. Be careful with how contact forms are handled. We often recommend that our clients leverage HIPAA filters for forms to minimize risk of patient information accidentally being exposed. Don’t […]

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Roles & Responsibilities: Part 4 of 4 blog image

Roles & Responsibilities: Part 4 of 4

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Insight 4: Health insurers are perceived as responsible for making sure the right care is received. A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about healthcare, and how healthcare decision makers can unlock market potential as they pursue the goal of population health. More than 55% of […]

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Roles & Responsibilities: Part 3 of 4 blog image

Roles & Responsibilities: Part 3 of 4

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Insight 3: Doctors are not always perceived to be responsible for making a patient better. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Around 70% of consumers think their doctor […]

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Roles & Responsibilities: Part 2 of 4 blog image

Roles & Responsibilities: Part 2 of 4

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Insight 2: Many consumers don’t think coordination of care should be their responsibility. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Access the full study. More than one third of […]

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