RECENT INSIGHTS
What worked still feels familiar Many operators continue to rely on a go-to-market approach that has produced results for years. When something has worked over a long period of time, it becomes embedded in how the business operates. There’s a level of trust in it, and changing it can feel unnecessary or even risky. That […]
Companies are spending serious money on AI right now. McKinsey’s 2024 State of AI report found that 65% of organizations are regularly using generative AI — nearly double the rate from just a year prior. And yet, a Rand Corporation study found that 80% of AI projects either fail outright or never make it to […]
(And How to Manage Each One) You’ve been in the meetings. Someone on your team won’t stop talking about the latest AI prompt they discovered on TikTok over the weekend. Someone else hasn’t opened ChatGPT once. And somewhere in between, the rest of your team is trying to figure out where they stand. After delivering […]
Most motorcoach operators spend the majority of their time chasing new trips. At first, that makes sense. When a business is getting started, every client is new. Every booking requires outreach, quoting, and follow-up. The entire model is built around finding the next opportunity. The problem is that the model rarely evolves at the same […]
It’s familiar for a reason Most motorcoach businesses didn’t land in school trips, sports teams, and seasonal tourism by accident. Those channels have been around for a long time. Schools and athletic programs often have established procurement processes, and once an operator is in rotation, the work tends to repeat. Seasonal tourism follows a similar […]
It worked. Until it didn’t. There’s nothing inherently wrong with building a business where the phone rings. For years, that was the model. Strong relationships drove repeat business, and word of mouth carried real weight. Demand materialized without much intentional effort behind the scenes. A lot of operators built solid, durable businesses that way. But […]
Most motorcoach operators have a long list of clients they’ve worked with over the years. At some point, they look at that list and realize they haven’t heard from a meaningful portion of those clients in two, three, sometimes four years. Why not? The assumption is that those clients have moved on, so the focus […]
Does this sound familiar: A motorcoach company completes a trip. Everything goes well. The driver is professional, the experience meets expectations, and the invoice is paid. And then, in most cases, nothing else happens. The trip ends, the driver heads back to the yard, and the relationship goes quiet. There’s no follow-up, no continuation, no […]
Approximate reading time: 2.5 minutes At this point, everyone and their mother has started using ChatGPT and made other attempts to start using AI tools within their organization. Yet most organizations take a tactical approach to their entry into AI. They try the latest solution that was pitched to them, or test out the most […]