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What adaptive skiing teaches us blog image

What adaptive skiing teaches us

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A recent pro bono engagement with Mount Snow’s adaptive ski program reminded us of a few central (but not always visible) truths regarding the ski resort industry. And life in general. If ever there was an industry that needed to adapt to change, it’s the ski resort industry Climate change. The slow eclipse of Baby […]

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Moving toward a Healthcare Mecca blog image

Moving toward a Healthcare Mecca

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The Destination Medical Center: Is this where healthcare is heading? There’s a relatively new term being used among specialty hospitals and large health systems: Destination Medical Center. It’s a fairly self-explanatory term. But we think it points to the larger issue of the rising tide of consumerism in health care, and healthcare marketers’ efforts to […]

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Millennials and Sustainability: Handle with care. blog image

Millennials and Sustainability: Handle with care.

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Be careful when serving up sustainability as marketing content Millennials like causes and communities. They’re environmentally sensitive. And they value meaningful experiences over material possessions. All of which indicates that destination brands seeking to grow a base of millennial consumers should position environmental values front and center, right? Not so fast. First, millennials are savvy […]

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Healthcare Marketing Ethics: A Checkup blog image

Healthcare Marketing Ethics: A Checkup

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Ethical healthcare marketing has to answer tough questions When does targeting become an invasion of privacy? When does doctor advertising become doctor advocacy? When does information sharing become marketing? As consumerism presses deeper into healthcare, competition is increasing – and marketers will naturally want to create content that’s more aggressive. Here are a few reminders […]

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