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RECENT INSIGHTS

How and when to leverage Subject Matter Experts to optimize website conversion blog image

How and when to leverage Subject Matter Experts to optimize website conversion

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The rising tide of apprehension about AI tells us that 75%+ of consumers are skeptical about placing their trust in AI-enabled experiences. Including chatbots. Sure, AI-powered chatbots are evolving rapidly and doing a better job than their predecessors. But let’s not forget that consumer expectations of customer service have never been higher, and brands need […]

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Tips for better healthcare photography blog image

Tips for better healthcare photography

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5 Ways to Upgrade Your Healthcare Images Marketers are often stuck with a healthcare photography library dominated by drab exam-rooms, painfully cheesy staff photos, and stock images with all the visual stopping power of shirt cardboard. Here are 5 quick ways out of the putty-colored forest of healthcare photography. 1. Know the HIPAA restrictions. Of […]

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What adaptive skiing teaches us blog image

What adaptive skiing teaches us

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A recent pro bono engagement with Mount Snow’s adaptive ski program reminded us of a few central (but not always visible) truths regarding the ski resort industry. And life in general. If ever there was an industry that needed to adapt to change, it’s the ski resort industry Climate change. The slow eclipse of Baby […]

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Moving toward a Healthcare Mecca blog image

Moving toward a Healthcare Mecca

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The Destination Medical Center: Is this where healthcare is heading? There’s a relatively new term being used among specialty hospitals and large health systems: Destination Medical Center. It’s a fairly self-explanatory term. But we think it points to the larger issue of the rising tide of consumerism in health care, and healthcare marketers’ efforts to […]

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Why targeted recruitment is a key to academic branding. blog image

Why targeted recruitment is a key to academic branding.

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Your students are your most powerful spokespersons For all the money and time spent on vanilla view books, tortured mission statements, and team logos, independent schools’ students remain their most meaningful ambassadors and opinion-shapers. They carry the message. They bear the standards. They are the brand. And when they graduate, they continue to represent you […]

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