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RECENT INSIGHTS

Branded Educational Programs blog image

Branded Educational Programs

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Think Small Picture Many schools of all stripes – public, private, vocational, international – continue to invest in defining their own Brand (note capital B). Mostly, this involves intense, navel-gazing research focused on identifying a single, large, visual idea about the school. Reality: While schools may want to sell the total experience of achieving a […]

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Redefining what education is about blog image

Redefining what education is about

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In a recent meeting with a client who’s spent 30 years as a consultant to large education publishers as well as private colleges and universities, we started talking about the 800-lb question: How can the people responsible for marketing private colleges re-stage what the experience is about? Private college is expensive. Get past it. Any […]

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What Online College Students Want You To Know blog image

What Online College Students Want You To Know

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Online education has suffered from an image problem (for more than a decade) that is only now slowly being corrected. Enrollment is up. Favorable employer perceptions are slowly shifting. Massive Open Online Courses (MOOCs) are now charging fees – and getting them. To understand online students attitudes better, we performed a research study of 3 […]

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