Thinking

RECENT INSIGHTS

Content marketing ideas for proactive Admissions & Marketing directors blog image

Content marketing ideas for proactive Admissions & Marketing directors

Posted on

Approximate reading time: 2.5 minutes Something amazing is happening as private school teachers move coursework online. The abrupt migration to online learning has created, in our view, a massive content marketing opportunity for Admissions and Marketing directors at private schools to recruit new students and retain current ones. Before, parents may have been paying for […]

Read the full article 

Campus health concerns open new doors for colleges and universities blog image

Campus health concerns open new doors for colleges and universities

Posted on

Approximate reading time: 2.5 minutes Colleges and universities have long been known for healthcare delivery that specialized in treating twisted ankles, food poisoning, or Category 5 hangovers. But today, students (and their parents) need more, and it starts with two crucial elements: Clear policies and clear communication. For college marketing directors, COVID-19 communications can be […]

Read the full article 

As courses go online, content moves more freely. blog image

As courses go online, content moves more freely.

Posted on

Enrolling applicants during this crisis is challenging. We get that. Schools are looking for ways to differentiate themselves when they can’t invite applicants onto the campus or into a classroom, right? Not so fast. One of the most important success factors driving the classroom experience is the faculty – their passion, their ability to communicate, […]

Read the full article 

Is The Digital Viewbook Still Alive? blog image

Is The Digital Viewbook Still Alive?

Posted on

Raise your hand if you dread the viewbook We understand. We work with many schools that still agonize over whether to continue to pour resources into what has become an article of blind faith: Thou shalt have a Printed Viewbook and It Shall Be a Thing of Beauty. Here’s our two cents on the viewbook, […]

Read the full article