Thinking outside the backpack on “academic rigor” Schools have long been in a Greco-Roman wrestling match with the question of how to present academic rigor in their particular brand of education to the world. Cruise the websites of public or private learning institutions and you’ll see the term everywhere. Depending on the source, academic rigor […]
Price, performance, and perception. In our experience, those are the 3 criteria on which learning institutions are evaluated – by students, parents, consultants, counselors, and, well, everyone. To take our hypothesis out for a spin to see how it corners, we asked two panels of 12 undergrads – all majoring in Advertising and PR – […]