Thinking

RECENT INSIGHTS

How Eldercare Marketers Can Win Consumers blog image

How Eldercare Marketers Can Win Consumers

Posted on

50 shades of gray The “Silver Tsunami” impact on health care is well documented – as is the fact that more than 75% of wealth in the US and the UK is owned by people age 65+ (globalchange.com). So why don’t healthcare marketers of senior-targeted services – home health, assisted living, and even skilled nursing facilities […]

Read the full article 

Professional services firms: Brand your people blog image

Professional services firms: Brand your people

Posted on

The longstanding argument in accounting, law, financial, medical, and other professional services firms is that the company’s brand has to transcend the identity of any one person. Eponymous consumer brands like Gillette and Orville Redenbacher have invested big-time resources to emerge from the shadow of their originators, so professional services firms should do the same (right?) […]

Read the full article