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Putting parents to the test as at-home educators blog image

Putting parents to the test as at-home educators

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Good morning Mr. Mom! Educational institutions often refer to the parents of the students they teach as “partners.” During the present Covid-19 siege, as K-12 schools move their curricula online and pivot to parents for virtual schooling, that reference is about to become a reality. Working parents confronted with this new role are a bit […]

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Branded Educational Programs blog image

Branded Educational Programs

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Think Small Picture Many schools of all stripes – public, private, vocational, international – continue to invest in defining their own Brand (note capital B). Mostly, this involves intense, navel-gazing research focused on identifying a single, large, visual idea about the school. Reality: While schools may want to sell the total experience of achieving a […]

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Redefining what education is about blog image

Redefining what education is about

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In a recent meeting with a client who’s spent 30 years as a consultant to large education publishers as well as private colleges and universities, we started talking about the 800-lb question: How can the people responsible for marketing private colleges re-stage what the experience is about? Private college is expensive. Get past it. Any […]

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