The Tai-Chi of Hospital Branding blog image

The Tai-Chi of Hospital Branding

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Nonprofit hospitals can profit from today’s marketplace Hospitals are in the midst of a slow motion pivot in their business model. The movement is glacial, but it’s there. Still rooted in a fee-for-service reimbursement model that emphasizes quantity, hospitals are now under pressure to move toward a qualitative model driven by outcomes. (And better branding, […]

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