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Don't let deep content experiences hurt website conversion blog image

Don’t let deep content experiences hurt website conversion

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Despite persistent reports that the human attention span is in freefall, marketers still use long-format content on their websites. Some examples: Brutally long lists of 15 bullets or more. Explainer videos longer than 5 minutes. 57-slide presentations. 10-step purchase processes. Deadly dull downloadable documents. Marketers, there’s nothing wrong with deep content – users will engage […]

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When C-suite leaders ask, "How good is our website conversion?" here are a few things to remember blog image

When C-suite leaders ask, “How good is our website conversion?” here are a few things to remember

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General conversion vs. funnel-specific conversion Depending on who you listen to, digital marketing programs for “General Medical Services” produced a 2.1% – 3.2% conversion rate last year. For clarity: That means that of all the people coming into a “medical services” website (from an ad, social media post, or search page, etc) only 2-3% complete […]

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