Thinking

RECENT INSIGHTS

Ski Resorts' Key To Millennials: Micromarketing blog image

Ski Resorts’ Key To Millennials: Micromarketing

Posted on

Ski Resorts’ Key To Millennials: Micromarketing Micromarketing used to mean tightly defined geographic targeting at the zip-code level. But we’re changing that definition as of this blog. Micromarketing in our view is also small-batch marketing, qualitative in focus, still tightly targeted but focused on small experiences – and it’s a great way for ski resorts […]

Read the full article