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RECENT INSIGHTS

Understanding and anticipating the emotional needs of healthcare consumers blog image

Understanding and anticipating the emotional needs of healthcare consumers

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A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]

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Healthcare Employee Recruitment Step 3: Targeting Strategies blog image

Healthcare Employee Recruitment Step 3: Targeting Strategies

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You’re ready to reach out to prospective employees. Here are some strategies to focus your outreach. 1. Mobilize current employees If carefully chosen, they hold great potential as recruiters, spokespersons, social media advocates, closers, and mentors. Actions: Initiate a bonus program for internal referrals of new employees. Bonuses ($1000 is typical), paid time off, trips, […]

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Healthcare marketers, be aware of how language initiates care expectations blog image

Healthcare marketers, be aware of how language initiates care expectations

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Healthcare marketers know better than most that words have consequences. That’s why healthcare services need to be understood in terms of how their names impact patient expectations and perceptions. Example: “Women’s Health” began as a movement but today it is a defined category of healthcare that consolidates OB-GYN services and reproductive health, menopausal care, weight […]

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It's time to move to GA4 blog image

It’s time to move to GA4

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Marketers, be ready when Google Analytics 4 replaces Universal Analytics in 2023. If the promises Google has made about GA4 come true, marketers can expect a new tool that improves journey tracking, engagement analysis, and user privacy, tracking, and reporting. But first, we have to say goodbye to Universal Analytics. What you need to know: […]

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Fact: CHC Websites are slow blog image

Fact: CHC Websites are slow

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Standing by: CHC websites are usually very slow Out of the CHC websites surveyed   67% Load in 6.0 seconds or more   27%  Load in 3.5 – 5.5 seconds   6%  Load in 0 – 3.0 seconds 3 Things to Know: Speed matters. More than 50% of people leave a page when it takes […]

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