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Boat Brands Have An Identity Crisis blog image

Boat Brands Have An Identity Crisis

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To B2B or not to B2B: That is the question Many boating brands that sell to consumers as well as other businesses still feel like they’re facing an existential crisis: Are we primarily a B2B brand or a B2C brand? Our view: It’s a false choice. The idea that commercial-industrial brands should have fundamentally different […]

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The Small Batch Hospital: A Marketing Perspective blog image

The Small Batch Hospital: A Marketing Perspective

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As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]

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How Ski Resorts Can Carve Up The Millennial Market blog image

How Ski Resorts Can Carve Up The Millennial Market

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Keep calm and market on. We all know Millennials relate emotionally to technology, embrace social media, deplore debt, value principles, and desire experiences over material possessions. But it’s time to go deeper – especially if you’re in an industry that’s struggling with the handoff of a generational baton. Like ski resorts. There’s been widespread concern […]

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How To Market Boating To Millennials blog image

How To Market Boating To Millennials

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Power boat OEMs fear Millennials, and they should. According to Boating Industry, affordability is a top 2018 concern for OEMs (and it has been for years). When it comes to Millennials, concerns about cost of boat ownership are justified. Millennials remember the meltdown of 2008 and are skeptical of chronically costly activities involving debt and […]

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What Online College Students Want You To Know blog image

What Online College Students Want You To Know

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Online education has suffered from an image problem (for more than a decade) that is only now slowly being corrected. Enrollment is up. Favorable employer perceptions are slowly shifting. Massive Open Online Courses (MOOCs) are now charging fees – and getting them. To understand online students attitudes better, we performed a research study of 3 […]

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