Thinking

RECENT INSIGHTS

Roles & Responsibilities: Part 4 of 4 blog image

Roles & Responsibilities: Part 4 of 4

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Insight 4: Health insurers are perceived as responsible for making sure the right care is received A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about healthcare, and how healthcare decision makers can unlock market potential as they pursue the goal of population health. More than 55% of […]

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Roles & Responsibilities: Part 3 of 4 blog image

Roles & Responsibilities: Part 3 of 4

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Insight 3: Doctors are not always perceived to be responsible for making a patient better A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Around 70% of consumers think their doctor […]

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Roles & Responsibilities: Part 2 of 4 blog image

Roles & Responsibilities: Part 2 of 4

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Insight 2: Many consumers don’t think coordination of care should be their responsibility A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Access the full study. More than one third of […]

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Healthcare Recruitment: Video Required blog image

Healthcare Recruitment: Video Required

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Healthcare needs qualified job applicants. Zoom can help. Let’s remember that healthcare faced a labor shortage before the pandemic. We know what happened next. As the healthcare workload intensified through COVID, many providers – especially at lower-wage levels – decided to bail out. This left the remaining workers to burn out. If you’re a healthcare […]

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Roles & Responsibilities: Part 1 of 4 blog image

Roles & Responsibilities: Part 1 of 4

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Insight 1: Consumers are ready to self-educate on health problems A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Access the full study. 89% of consumer healthcare decision makers agree that […]

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The CHC Perception Vacuum: Part 4 blog image

The CHC Perception Vacuum: Part 4

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Insight 4: CHC providers are not viewed as being “more committed” A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. 42% disagree that CHC healthcare providers are “more […]

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The CHC Perception Vacuum: Part 3 blog image

The CHC Perception Vacuum: Part 3

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Insight 3: Many people think CHC care is limited compared to other health systems A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. Nearly 50% believe that CHCs […]

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The CHC Perception Vacuum: Part 2 blog image

The CHC Perception Vacuum: Part 2

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Insight 2: A majority of people associate CHCs with “poor people” A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. More than 50% agreed that CHCs serve […]

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The CHC Perception Vacuum: Part 1 blog image

The CHC Perception Vacuum: Part 1

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Insight 1: CHC quality perceptions are in flux A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. Nearly 30% of consumers are unsure about CHC quality The […]

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Are you referring to me? blog image

Are you referring to me?

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5 things to remember when growing a healthcare provider referral network Almost 30% of primary care visits will result in a referral, making provider referral programs a critical component of any healthcare delivery system’s marketing effort. But referrals are complicated, with several very important things at stake. One is the patient’s health, specifically the speed […]

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