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RECENT INSIGHTS

As courses go online, content moves more freely. blog image

As courses go online, content moves more freely.

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Enrolling applicants during this crisis is challenging. We get that. Schools are looking for ways to differentiate themselves when they can’t invite applicants onto the campus or into a classroom, right? Not so fast. One of the most important success factors driving the classroom experience is the faculty – their passion, their ability to communicate, […]

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Putting parents to the test as at-home educators blog image

Putting parents to the test as at-home educators

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Good morning Mr. Mom! Educational institutions often refer to the parents of the students they teach as “partners.” During the present Covid-19 siege, as K-12 schools move their curricula online and pivot to parents for virtual schooling, that reference is about to become a reality. Working parents confronted with this new role are a bit […]

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Branded Educational Programs blog image

Branded Educational Programs

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Think Small Picture Many schools of all stripes – public, private, vocational, international – continue to invest in defining their own Brand (note capital B). Mostly, this involves intense, navel-gazing research focused on identifying a single, large, visual idea about the school. Reality: While schools may want to sell the total experience of achieving a […]

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Humanity & Healthcare Marketing 2020 blog image

Humanity & Healthcare Marketing 2020

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Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]

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Knock, knock. blog image

Knock, knock.

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Who’s there? Someone entering your website. Someone entering my website who? Someone entering your website doesn’t use the home page. It’s no joke. While many marketers still think of their home page as the front door to their site (and, perhaps, the foyer), in reality visitors are getting more and more accustomed to entering sites […]

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Intellectual Capital: CT as a destination blog image

Intellectual Capital: CT as a destination

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In the past, Connecticut needed therapy. Somewhere along the way, flanked by 2 world class cities, CT became a 2nd class state. The Atlantic did a nice job explaining why. So let’s face the music. Connecticut has been the smart, attractive one (Yale, an educated workforce, bioscience, household income) who has some really troubling personal […]

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Redefining what education is about blog image

Redefining what education is about

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In a recent meeting with a client who’s spent 30 years as a consultant to large education publishers as well as private colleges and universities, we started talking about the 800-lb question: How can the people responsible for marketing private colleges re-stage what the experience is about? Private college is expensive. Get past it. Any […]

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Eyeflow: How do people scan your site? blog image

Eyeflow: How do people scan your site?

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It takes 1/5 of a second for someone to form an impression of your site. In another 2.6 seconds, they will have located the content that interests them. In that time span of 2.8 seconds the user has scanned the page, made some judgments, and is ready to move deeper into your site. Or move […]

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A checkup on Provider-to-Provider marketing blog image

A checkup on Provider-to-Provider marketing

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Few professionals are more reluctant to market to their peers than healthcare providers. [Although lawyers, for the record, are a close 2nd.] It’s not that healthcare providers don’t see the value of marketing to other providers to develop their brand and build their patient base. It’s just that marketing isn’t in their DNA. It sometimes […]

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