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RECENT INSIGHTS

Facebook agrees: Quality > Quantity blog image

Facebook agrees: Quality > Quantity

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It’s as if Facebook listened to a focus group of marketers complaining about ad targeting: “It’s getting brutal….social makes it harder, not easier….my dollars are already stretched too thin….how can I be sure I’m reaching the right people….and how do I know I’m spending in the right places?” And then, Facebook looked deeply into its […]

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Death to Slogans! blog image

Death to Slogans!

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Taglines: Still tagging along You might think that the transparency created by digital communications between consumers and brands would make advertisers stop cranking out empty taglines. After all, if “advertising” is a conversation that unfolds gradually, why start it out (or punctuate it) with a chest-thumping, self-congratulatory catchphrase? Yet the tagline lives on. Caution: Handle […]

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Headline Psychology for Women 101 blog image

Headline Psychology for Women 101

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Headlines still lead the way. You’re revamping your website. Or posting on social media. Or maybe you’re writing a blog or creating an email subject line. It doesn’t matter what the medium is, the message is what matters. And it all comes down to the headline, which is how consumers determine if your content is […]

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How Eldercare Marketers Can Win Consumers blog image

How Eldercare Marketers Can Win Consumers

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50 shades of gray The “Silver Tsunami” impact on health care is well documented – as is the fact that more than 75% of wealth in the US and the UK is owned by people age 65+ (globalchange.com). So why don’t healthcare marketers of senior-targeted services – home health, assisted living, and even skilled nursing facilities […]

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Professional services firms: Brand your people blog image

Professional services firms: Brand your people

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The longstanding argument in accounting, law, financial, medical, and other professional services firms is that the company’s brand has to transcend the identity of any one person. Eponymous consumer brands like Gillette and Orville Redenbacher have invested big-time resources to emerge from the shadow of their originators, so professional services firms should do the same (right?) […]

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What happened to boat OEMs and safety? blog image

What happened to boat OEMs and safety?

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Safety is lost at sea Looking at some of 2015’s Top Sportcruisers up to 45 feet, you see the usual suspects: Searay, Bavaria, Jeanneau, and so forth. Now go to their sites. What you don’t see is any message about safety. [Sorry Searay, all your safety links redirect to your home page.] It makes us […]

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