RECENT INSIGHTS
While the dialogue between ChatGPT and the marketing world continues to evolve, it’s a good time to note that some age-old principles are still in effect, namely GIGO aka Garbage In, Garbage Out. If you ask a stupid question, you know what to expect in return. And if you ask ChatGPT (or any AI platform) […]
If you’re monitoring multiple digital ad campaigns in Google Ads, chances are that you will want to change automated bid strategies – maybe shifting from maximizing clicks to maximizing conversions, for example. After you shift bid strategy, ad performance overall goes downhill. Suddenly and steeply. Google calls this “minor performance fluctuations.” But when digital ad […]
For the past several years, email marketers have been running into a problem that has no solution: Spam filters and firewalls are opening emails and test-clicking links before the emails reach their intended targets. Spam filters are just doing their job, stopping inbound viruses, trojan horses, and spam before it gets a chance to start. […]
Not to be alarmist, but the end is near For those who have been living under a rock, Google will stop collecting information in Universal Analytics (UA – sometimes referred to as Google Analytics 3), as of July 1, 2023. This is the version of Google Analytics that 99% of marketers use to collect data. […]
AI erodes confidence in text and images We all know that artificial intelligence can draft copy and iterate images at an alarmingly fast rate. Raise your hand if you haven’t checked out ChatGPT. But AI’s ability to fabricate copy is making a growing number of consumers ask questions such as: “Is this authentic?” “Can I […]
What is Lemon8? Lemon8 has been called “TikTok’s sister” because it’s owned by the same company. According to its App Store description, Lemon8 is “a place for young creatives to share a diversity of content from fashion, makeup, food, and travel, to homewares, pets, and anything else you can imagine.“ Ignoring whether “a diversity of […]
When the federal government mandated that hospitals and insurers post their prices online (back in Jan 2021), the industry entered a state of shock, with concerns about implementation, tracking, and bottom-line impact. There’s some evidence that only 20-25% of hospitals are in compliance with the rule. Among the non-compliant ones, only two hospitals have been […]
It starts with a lie. “Hi, I’m Stacy,” says the pop-up avatar in a speech bubble, in the lower right corner of your screen. But we all know that Stacy is a bot. It often gets worse from there. “Stacy” doesn’t understand what you want or need. “She” isn’t aware that you’re (choose all that apply) 1. […]
Yes, you should be using captioned copy in your video content Let’s start with the benefits: 100+ studies say that video captions boost comprehension and recall of video content. Captions are especially relevant in social media, where the default “Mute” setting for most videos has helped captioned videos earn 40% more views than non-captioned ones. […]
5 Ways to Upgrade Your Healthcare Images Marketers are often stuck with a healthcare photography library dominated by drab exam-rooms, painfully cheesy staff photos, and stock images with all the visual stopping power of shirt cardboard. Here are 5 quick ways out of the putty-colored forest of healthcare photography. 1. Know the HIPAA restrictions. Of […]