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RECENT INSIGHTS

Content marketing ideas for proactive Admissions & Marketing directors blog image

Content marketing ideas for proactive Admissions & Marketing directors

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Approximate reading time: 2.5 minutes Something amazing is happening as private school teachers move coursework online. The abrupt migration to online learning has created, in our view, a massive content marketing opportunity for Admissions and Marketing directors at private schools to recruit new students and retain current ones. Before, parents may have been paying for […]

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Campus health concerns open new doors for colleges and universities blog image

Campus health concerns open new doors for colleges and universities

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Approximate reading time: 2.5 minutes Colleges and universities have long been known for healthcare delivery that specialized in treating twisted ankles, food poisoning, or Category 5 hangovers. But today, students (and their parents) need more, and it starts with two crucial elements: Clear policies and clear communication. For college marketing directors, COVID-19 communications can be […]

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A clean approach to marketing this ski season blog image

A clean approach to marketing this ski season

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The ski industry landscape has been changing rapidly for many years. Yet many resorts continue to market themselves mainly as places to ski, and mainly to skiers. Messages center on snow and conditions. It’s a workable strategy – as long as there’s plenty of snow. The pandemic, because of its impacts on disposable income and […]

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As courses go online, content moves more freely. blog image

As courses go online, content moves more freely.

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Enrolling applicants during this crisis is challenging. We get that. Schools are looking for ways to differentiate themselves when they can’t invite applicants onto the campus or into a classroom, right? Not so fast. One of the most important success factors driving the classroom experience is the faculty – their passion, their ability to communicate, […]

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Putting parents to the test as at-home educators blog image

Putting parents to the test as at-home educators

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Good morning Mr. Mom! Educational institutions often refer to the parents of the students they teach as “partners.” During the present Covid-19 siege, as K-12 schools move their curricula online and pivot to parents for virtual schooling, that reference is about to become a reality. Working parents confronted with this new role are a bit […]

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Branded Educational Programs blog image

Branded Educational Programs

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Think Small Picture Many schools of all stripes – public, private, vocational, international – continue to invest in defining their own Brand (note capital B). Mostly, this involves intense, navel-gazing research focused on identifying a single, large, visual idea about the school. Reality: While schools may want to sell the total experience of achieving a […]

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Humanity & Healthcare Marketing 2020 blog image

Humanity & Healthcare Marketing 2020

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Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]

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Knock, knock. blog image

Knock, knock.

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Who’s there? Someone entering your website. Someone entering my website who? Someone entering your website doesn’t use the home page. It’s no joke. While many marketers still think of their home page as the front door to their site (and, perhaps, the foyer), in reality visitors are getting more and more accustomed to entering sites […]

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Intellectual Capital: CT as a destination blog image

Intellectual Capital: CT as a destination

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In the past, Connecticut needed therapy. Somewhere along the way, flanked by 2 world class cities, CT became a 2nd class state. The Atlantic did a nice job explaining why. So let’s face the music. Connecticut has been the smart, attractive one (Yale, an educated workforce, bioscience, household income) who has some really troubling personal […]

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