Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]
Marketers often sit atop a mountain of content. Some of it is very valuable, some not so much. Which is why it’s a good idea to delineate categories as you develop content marketing to fulfill inbound interest. Plus, going forward, having a clear idea of the value of different types of content will keep you […]
