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When C-suite leaders ask, "How good is our website conversion?" here are a few things to remember blog image

When C-suite leaders ask, “How good is our website conversion?” here are a few things to remember

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General conversion vs. funnel-specific conversion Depending on who you listen to, digital marketing programs for “General Medical Services” produced a 2.1% – 3.2% conversion rate last year. For clarity: That means that of all the people coming into a “medical services” website (from an ad, social media post, or search page, etc) only 2-3% complete […]

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Knock, knock. blog image

Knock, knock.

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Who’s there? Someone entering your website. Someone entering my website who? Someone entering your website doesn’t use the home page. It’s no joke. While many marketers still think of their home page as the front door to their site (and, perhaps, the foyer), in reality visitors are getting more and more accustomed to entering sites […]

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