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How to market elective surgeries

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As recently as December of 2020 hospitals were still deferring elective surgeries due to upward-tilting COVID statistics. As an industry, reports Beckers Hospital Review, hospitals lost $22.3 billion in elective surgery revenue during the pandemic. Rural hospitals, already hurt by out-migration and starving for surgical revenue, are really feeling it. Elective surgeries account for a […]

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