Thinking

RECENT INSIGHTS

Moving toward a Healthcare Mecca blog image

Moving toward a Healthcare Mecca

Posted on

The Destination Medical Center: Is this where healthcare is heading? There’s a relatively new term being used among specialty hospitals and large health systems: Destination Medical Center. It’s a fairly self-explanatory term. But we think it points to the larger issue of the rising tide of consumerism in health care, and healthcare marketers’ efforts to […]

Read the full article 

The Small Batch Hospital: A Marketing Perspective blog image

The Small Batch Hospital: A Marketing Perspective

Posted on

As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]

Read the full article