It's time to move to GA4 blog image

It’s time to move to GA4

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Marketers, be ready when Google Analytics 4 replaces Universal Analytics in 2023. If the promises Google has made about GA4 come true, marketers can expect a new tool that improves journey tracking, engagement analysis, and user privacy, tracking, and reporting. But first, we have to say goodbye to Universal Analytics. What you need to know: […]

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