RECENT INSIGHTS
The idea is this: Buying a boat sucks. Before anyone takes the helm and feels the wind in their hair, there’s a mountain of variables to navigate: make and model selection, financing, insurance, transportation, storage, usage…and don’t forget the life jackets. The point: Keeping a lead in the sales funnel is hard to do. Small […]
Keep calm and market on. We all know Millennials relate emotionally to technology, embrace social media, deplore debt, value principles, and desire experiences over material possessions. But it’s time to go deeper – especially if you’re in an industry that’s struggling with the handoff of a generational baton. Like ski resorts. There’s been widespread concern […]
Power boat OEMs fear Millennials, and they should. According to Boating Industry, affordability is a top 2018 concern for OEMs (and it has been for years). When it comes to Millennials, concerns about cost of boat ownership are justified. Millennials remember the meltdown of 2008 and are skeptical of chronically costly activities involving debt and […]
Medical marketers face an uphill fight in the world of paid search and PPC. For starters, Google has tough standards and doesn’t like it when healthcare marketers step out of bounds. Google does not allow remarketing, and Google Drive generally adheres to narrowly defined HIPAA standards regarding marketing content. It won’t allow inflated statements or […]
Sorry to say it, but it’s the little things Remember Westin’s Heavenly Bed program? It produced heavenly sales, both for Westin and Simmons. It led to the Heavenly Bath, and Delta’s Heavenly inflight bedding. The basis of its success was the realization that a consumer’s hotel experience comes down to a handful of small but […]