RECENT INSIGHTS
Approximate reading time: 2.5 minutes Most of our clients have mastered prompt engineering—crafting effective queries to get better AI responses. But the real competitive advantage lies in the next evolution: context engineering. What’s the difference? Why Context Engineering Matters: Think of it as the difference between hiring a consultant who asks good questions versus one […]
If you’re a content marketer, you’re probably familiar with this dynamic. Your data shows that targets will click through to the content you’re offering, engage it, read it, watch it, maybe even share it….and never buy a thing from you. After a while, it’s easy to get disillusioned: You’re clearly successful at getting awareness and […]
While the dialogue between ChatGPT and the marketing world continues to evolve, it’s a good time to note that some age-old principles are still in effect, namely GIGO aka Garbage In, Garbage Out. If you ask a stupid question, you know what to expect in return. And if you ask ChatGPT (or any AI platform) […]
For the past several years, email marketers have been running into a problem that has no solution: Spam filters and firewalls are opening emails and test-clicking links before the emails reach their intended targets. Spam filters are just doing their job, stopping inbound viruses, trojan horses, and spam before it gets a chance to start. […]