RECENT INSIGHTS
Approximate reading time: 2.5 minutes Most of our clients have mastered prompt engineering—crafting effective queries to get better AI responses. But the real competitive advantage lies in the next evolution: context engineering. What’s the difference? Why Context Engineering Matters: Think of it as the difference between hiring a consultant who asks good questions versus one […]
If you don’t have (or don’t use) a Brand Style Guide, you’re not alone. A 2021 Statista study of various U.S. industries showed that while 30 percent of respondents said brand guidelines were used by their organizations, 15 percent said their organizations did not have brand guidelines. We’ve created many brand style guides, and the […]