RECENT INSIGHTS
Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]
There is confusion and disagreement about “Behavioral” vs “Mental” health The statement we tested: “The term “behavioral health” means the same thing as “mental health.” 23.5% Strongly Agree25.8% Agree33.4% Disagree5.6% Strongly Disagree11.3% Don’t Know The terms “behavioral health” and “mental health” are often used interchangeably, although behavioral health is understood to be the broader […]
Invisible Providers: CHC websites don’t share provider information 56% of CHC websites have provider info 44% Do not have any provider information 3 Things to Know: Provider bios drive patient engagement. The Journal of Medical Internet Research reported that short provider video segments improved appointment bookings and counteracted negative provider reviews because the content […]
More than 90% of consumers say that addiction involves both physical and mental health: The statement we tested: “Addiction is both a physical and mental health condition.” 48.7% Strongly Agree 41.7% Agree 4.0% Disagree 1.3% Strongly disagree 4.3% Don’t know. It’s been nearly 65 years since the AMA declared alcoholism an illness, and it seems […]
59% of CHC websites have a translation feature 41% Do not have translations 3 Things to Know: Language is a Social Determinant of Health (SDoH). Research has shown “a positive correlation between limited literacy and chronic conditions including diabetes and cancer.” The CHC mission calls for websites translated in a way that improves […]
Mainstream consumer brands have known for a long time that their brand identity as an employer has HR and operational value, not just consumer value. Southwest Airlines, for example, has found that attracting and keeping good pilots and staff demands strong branding, inside and out. Healthcare is no different. And, given the acute industry-wide labor […]
WordPress: For better and worse 66% of CHCs have a WordPress site 32% Do not 5 Things to Know: WordPress does not cater to HIPAA compliance. Be careful with how contact forms are handled. We often recommend that our clients leverage HIPAA filters for forms to minimize risk of patient information accidentally being exposed. Don’t […]
Insight 4: Health insurers are perceived as responsible for making sure the right care is received. A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about healthcare, and how healthcare decision makers can unlock market potential as they pursue the goal of population health. More than 55% of […]
Insight 3: Doctors are not always perceived to be responsible for making a patient better. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Around 70% of consumers think their doctor […]
Insight 2: Many consumers don’t think coordination of care should be their responsibility. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Access the full study. More than one third of […]