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RECENT INSIGHTS

Healthcare Employee Recruitment Step 3: Targeting Strategies blog image

Healthcare Employee Recruitment Step 3: Targeting Strategies

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You’re ready to reach out to prospective employees. Here are some strategies to focus your outreach. 1. Mobilize current employees If carefully chosen, they hold great potential as recruiters, spokespersons, social media advocates, closers, and mentors. Actions: Initiate a bonus program for internal referrals of new employees. Bonuses ($1000 is typical), paid time off, trips, […]

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Healthcare marketers, be aware of how language initiates care expectations blog image

Healthcare marketers, be aware of how language initiates care expectations

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Healthcare marketers know better than most that words have consequences. That’s why healthcare services need to be understood in terms of how their names impact patient expectations and perceptions. Example: “Women’s Health” began as a movement but today it is a defined category of healthcare that consolidates OB-GYN services and reproductive health, menopausal care, weight […]

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It's time to move to GA4 blog image

It’s time to move to GA4

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Marketers, be ready when Google Analytics 4 replaces Universal Analytics in 2023. If the promises Google has made about GA4 come true, marketers can expect a new tool that improves journey tracking, engagement analysis, and user privacy, tracking, and reporting. But first, we have to say goodbye to Universal Analytics. What you need to know: […]

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Insight 3: People are ready for the assimilation of physical and mental healthcare blog image

Insight 3: People are ready for the assimilation of physical and mental healthcare

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More than 92% of consumers see the importance of merging physical and mental healthcare The statement we tested: “It’s important for healthcare systems to merge physical and mental health care.”   60.6% Strongly Agree32.8% Agree3.6% Disagree1.0% Strongly Disagree2.0% Don’t Know NOTE: Nearly twice as many respondents “Strongly Agree” than “Agree” For consideration: Consolidated Health Assessment […]

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