RECENT INSIGHTS
Something happens to consumers when a website asks them for something, whether it’s payment, personal information, or anything of value. Typically, people pump the brakes. Example: Online shopping cart abandonment is nearly 70%. The point: Requiring a visitor to share their email address, create an account or password, enter a credit card number, or subscribe […]
If you’re a content marketer, you’re probably familiar with this dynamic. Your data shows that targets will click through to the content you’re offering, engage it, read it, watch it, maybe even share it….and never buy a thing from you. After a while, it’s easy to get disillusioned: You’re clearly successful at getting awareness and […]
While the dialogue between ChatGPT and the marketing world continues to evolve, it’s a good time to note that some age-old principles are still in effect, namely GIGO aka Garbage In, Garbage Out. If you ask a stupid question, you know what to expect in return. And if you ask ChatGPT (or any AI platform) […]
If you’re monitoring multiple digital ad campaigns in Google Ads, chances are that you will want to change automated bid strategies – maybe shifting from maximizing clicks to maximizing conversions, for example. After you shift bid strategy, ad performance overall goes downhill. Suddenly and steeply. Google calls this “minor performance fluctuations.” But when digital ad […]
For the past several years, email marketers have been running into a problem that has no solution: Spam filters and firewalls are opening emails and test-clicking links before the emails reach their intended targets. Spam filters are just doing their job, stopping inbound viruses, trojan horses, and spam before it gets a chance to start. […]
Not to be alarmist, but the end is near For those who have been living under a rock, Google will stop collecting information in Universal Analytics (UA – sometimes referred to as Google Analytics 3), as of July 1, 2023. This is the version of Google Analytics that 99% of marketers use to collect data. […]
AI erodes confidence in text and images We all know that artificial intelligence can draft copy and iterate images at an alarmingly fast rate. Raise your hand if you haven’t checked out ChatGPT. But AI’s ability to fabricate copy is making a growing number of consumers ask questions such as: “Is this authentic?” “Can I […]
What is Lemon8? Lemon8 has been called “TikTok’s sister” because it’s owned by the same company. According to its App Store description, Lemon8 is “a place for young creatives to share a diversity of content from fashion, makeup, food, and travel, to homewares, pets, and anything else you can imagine.“ Ignoring whether “a diversity of […]
When the federal government mandated that hospitals and insurers post their prices online (back in Jan 2021), the industry entered a state of shock, with concerns about implementation, tracking, and bottom-line impact. There’s some evidence that only 20-25% of hospitals are in compliance with the rule. Among the non-compliant ones, only two hospitals have been […]
It starts with a lie. “Hi, I’m Stacy,” says the pop-up avatar in a speech bubble, in the lower right corner of your screen. But we all know that Stacy is a bot. It often gets worse from there. “Stacy” doesn’t understand what you want or need. “She” isn’t aware that you’re (choose all that apply) 1. […]