If you’re monitoring multiple digital ad campaigns in Google Ads, chances are that you will want to change automated bid strategies – maybe shifting from maximizing clicks to maximizing conversions, for example. After you shift bid strategy, ad performance overall goes downhill. Suddenly and steeply. Google calls this “minor performance fluctuations.” But when digital ad […]
What is Lemon8? Lemon8 has been called “TikTok’s sister” because it’s owned by the same company. According to its App Store description, Lemon8 is “a place for young creatives to share a diversity of content from fashion, makeup, food, and travel, to homewares, pets, and anything else you can imagine.“ Ignoring whether “a diversity of […]