RECENT INSIGHTS
Sometimes websites have good SEO, a good message, and even good intentions, but they can’t seem to close deals and complete transactions. Users keep bouncing out, abandoning forms, hesitating to Buy Now, and in general dropping the website like it was 3rd period Latin. In fact, around 55% of shoppers indicate that friction at checkout […]
When the federal government mandated that hospitals and insurers post their prices online (back in Jan 2021), the industry entered a state of shock, with concerns about implementation, tracking, and bottom-line impact. There’s some evidence that only 20-25% of hospitals are in compliance with the rule. Among the non-compliant ones, only two hospitals have been […]
It starts with a lie. “Hi, I’m Stacy,” says the pop-up avatar in a speech bubble, in the lower right corner of your screen. But we all know that Stacy is a bot. It often gets worse from there. “Stacy” doesn’t understand what you want or need. “She” isn’t aware that you’re (choose all that apply) 1. […]
Marketers, be ready when Google Analytics 4 replaces Universal Analytics in 2023. If the promises Google has made about GA4 come true, marketers can expect a new tool that improves journey tracking, engagement analysis, and user privacy, tracking, and reporting. But first, we have to say goodbye to Universal Analytics. What you need to know: […]
Who’s there? Someone entering your website. Someone entering my website who? Someone entering your website doesn’t use the home page. It’s no joke. While many marketers still think of their home page as the front door to their site (and, perhaps, the foyer), in reality visitors are getting more and more accustomed to entering sites […]
It takes 1/5 of a second for someone to form an impression of your site. In another 2.6 seconds, they will have located the content that interests them. In that time span of 2.8 seconds the user has scanned the page, made some judgments, and is ready to move deeper into your site. Or move […]
Of the 3 main ways to purchase a product or service – through a retailer (think of an REI store), an online-only marketplace (such as amazon), or directly from a brand (such as adidas) – which would you choose, assuming the price was the same in each channel? That’s one of the questions asked in […]
Consider this finding from a recent study: Only 14% of rate payers view their utility as a “trusted energy adviser.” It seems that despite decades of deregulation in markets across the country, consumers aren’t ready to sing kumbaya with their power company. All those statement stuffers encouraging people to get to know their utility apparently […]