RECENT INSIGHTS
A recent pro bono engagement with Mount Snow’s adaptive ski program reminded us of a few central (but not always visible) truths regarding the ski resort industry. And life in general. If ever there was an industry that needed to adapt to change, it’s the ski resort industry Climate change. The slow eclipse of Baby […]
Boating in transition: A Progressive point of view As Progressive Insurance leans into its 2nd five-year stint as lead sponsor of NMMA’s 18-event boat show circuit, it’s worth asking the question: What does Progressive – a bellwether consumer brand – see in its crystal ball? Consider the following: Progressive is one of the […]
Greetings, ski resort marketers. It’s midseason. We hope you’re getting steady snow and that your most serious resort problems are related to lift-ticket lines, maxed out lodging, and instructors tired from teaching the a parade of new skiers to your slopes. But our advice at this time is: Avoid falling into a recumbent marketing state […]
Boat and equipment OEMs are missing a content marketing opportunity In our collective experience with major brands in the boating industry (Hinckley, Lewmar, Raymarine, Sabre, and Ritchie Navigation to drop a few names), we learned this: Emphasizing control tends to be good for sales and good for the brand. That’s why we scratch our heads […]
The Destination Medical Center: Is this where healthcare is heading? There’s a relatively new term being used among specialty hospitals and large health systems: Destination Medical Center. It’s a fairly self-explanatory term. But we think it points to the larger issue of the rising tide of consumerism in health care, and healthcare marketers’ efforts to […]
Raise your hand if you dread the viewbook We understand. We work with many schools that still agonize over whether to continue to pour resources into what has become an article of blind faith: Thou shalt have a Printed Viewbook and It Shall Be a Thing of Beauty. Here’s our two cents on the viewbook, […]
Nonprofit hospitals can profit from today’s marketplace Hospitals are in the midst of a slow motion pivot in their business model. The movement is glacial, but it’s there. Still rooted in a fee-for-service reimbursement model that emphasizes quantity, hospitals are now under pressure to move toward a qualitative model driven by outcomes. (And better branding, […]
To B2B or not to B2B: That is the question Many boating brands that sell to consumers as well as other businesses still feel like they’re facing an existential crisis: Are we primarily a B2B brand or a B2C brand? Our view: It’s a false choice. The idea that commercial-industrial brands should have fundamentally different […]
The convergence of Gen Y and Z and the new job market. The idea of apprenticeship is an old one. The word alone takes you back to the days when the objective of an education was not a test score, but mastery of a process and pride in the outcome. It’s a concept that both […]
As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]